Brisbane – an Emerging Market for Luxury Retail

POSTED 29 Apr 2020 BY admin IN Innovation & thought leadership

It is no secret that Brisbane is fast becoming an established new world city, undergoing rapid regeneration and economic growth.

It is predicted that Brisbane’s economy will double over the next 20 years, earning the “River City” status as a major international player by 2031. Included in the city’s development plan is the CBD Masterplan, the Cross-River Rail and regeneration of Queens Wharf, with further major projects in the pipeline.


According to leading demographer Bernard Salt’s report ‘Imagining Brisbane in 2027’, the city will experience a ‘transformative catch-up phase’ and join Sydney and Melbourne as one of Australia’s major hubs[1]. As Brisbane revamps its offering on a global stage, at LSH Property Australia, we believe there’s good reason to have enormous confidence in the city – in particular its luxury market.

Understanding that there is an increasing number of customers with luxury aspirations in Brisbane, our strategic vision for the development of LSH Property Australia’s Breakfast Creek Lifestyle Precinct is to bring world-renowned brands together in a pioneering form. Covering an entire waterfront block on the city side of Breakfast Creek at Newstead and led by our major tenant, Mercedes-Benz Brisbane, the five-level, 32,712-square-metre development is a first for the city and Australia.

Breakfast Creek Lifestyle Precinct exterior architecture

Breakfast Creek Lifestyle Precinct breaks the boundaries of traditional retail, bringing together like-minded brands to create immersive and innovative experiences across automotive, food and wine, business, health and wellness and design in a city that is fast becoming a renowned economic and commercial hub.

Partnering with first-class brands including Queensland Sotheby’s International Realty, Miele and Work Club Global reflects the strong demand for luxury brands within the Brisbane market. By extending these partnerships well beyond traditional offerings, we are also providing customers with a cross-collaboration of experiences in a way that has never been done before in Brisbane or Australia.

It is a promising time to be involved in the city’s evolution, and LSH Property Australia is proud to be part of it.


[1] Source: The Real Estate Conversation