Successful long-term commercial property businesses don’t just erect buildings but rather create business, retail and lifestyle spaces that stimulate engagement and deliver unique community amenity.
It’s all part of a value adding philosophy, of making a commitment and unlocking opportunity, that is core to how LSH Property Australia operates. A philosophy that we have successfully applied across business sectors, and one that can provide a guide for property developers and investors with a desire to build a long-lasting, solid return presence in key markets.
The idea is simple, but like so many good ideas, the execution is where all the effort goes. Take locations or buildings that are not living up to their current or future potential, invest in creating industry leading spaces, where possible work with established partners as anchor tenants and add to local community attraction and amenity.
At LSH Property Australia we recently applied that formula to two vastly different investments in Brisbane, both with excellent results. The most obvious stands as a new landmark at one of the key entrances to the city, Breakfast Creek Lifestyle Precinct, and the other has injected exciting new life into a very well positioned CBD office building, 300 Adelaide.
Breakfast Creek Lifestyle Precinct at Newstead is impossible to miss. The nine levels, including mezzanines and basements, provides 32,712 square metres of gross lettable area. Home to the state-of-the-art Mercedes-Benz Brisbane along with a range of lifestyle and business tenants that provide a complimentary mix of experiences. These include a wellness centre, market leaders in luxury real estate – Queensland Sotheby’s International Realty, a commercial pastry kitchen and culinary school and further hospitality operators.
This first-to-market project features a waterfront promenade with a brasserie and newly developed pontoon that is operated by GoBoat Brisbane, eco-friendly electric picnic boats. A multi-faceted offering that hosts a collection of like-minded brands and delivers on world-class experiences.
The building also features one of the largest indoor plant walls in the southern hemisphere, climbing over three levels and made up of almost 14,000 plants. Not to mention, it operates on an irrigation system from the collection of rainwater and auxiliary power providing solar array.
The Breakfast Creek Lifestyle Precinct is a clear demonstration of our belief that creating spaces people want to visit, work and relax in is a winning formula. A belief that has been validated, post pandemic, by the return to socialising and in-person experiences.
The story of 300 Adelaide is equally impressive, in it’s own unique way. The Building, as the name suggests, is located on 300 Adelaide Street in the Brisbane CBD in the heart of the Golden Triangle. LSH Property Australia saw an opportunity to elevate the foundation offering. We invested in a complete refurbishment and design overhaul. We added A-Grade amenities such as a premium business lounge, a communal outdoor terrace, ground floor retail opportunities, excellent end-of-trip facilities and executed a tenant retention strategy that created an inspired and energised community of tenants. The result – 300 Adelaide is now one of the most desirable office buildings in the CBD, which has gone from 50% occupied to fully leased.
Brisbane is just the beginning for LSH Property Australia, as we continue to identify areas of opportunity and untapped potential across Australia. LSH Property has global partnerships with world-class brands such as Mercedes-Benz and Hyatt Hotel Group. Through such partnerships we are able to provide both tailored developments and mixed-use executions that create new attraction – just as we have done at Breakfast Creek Lifestyle Precinct.
For us, creating a sense of occasion and a reason to visit is part of making enduring contributions to the social and commercial life of the communities in which we invest. It is how we continue to deliver benefits to all project stakeholders and most importantly to the broader community.
Brisbane has officially won the bid as the Host city for the Olympic and Paralympic Games 2032.
Innovation, design and collaboration are key ingredients to success when developing world-class destinations. When investing in, and managing, first-class assets across multiple sectors, it is not necessarily about simply leasing space – it is about creating opportunities for businesses to realise their vision.
